Beginners Guide to SEO
SEO i.e. Search Engine Optimization is one of the major and important factors of Digital Marketing. This technology is used to rank the website on different search engines majorly Google for free of cost. So combined with paid promotions, companies today prefer to rank their website without spending a lot of money. They prefer to hire an SEO specialist to handle all SEO activities. If you are the one who wants to enter in Digital Marketing Field then join Online Biz Digital School and get specialized in Digital Marketing and get a well-paid job.
. This technology is used to rank the website on different search engines majorly Google for free of cost. So combined with paid promotions, companies today prefer to rank their website without spending a lot of money. They prefer to hire an SEO specialist to handle all SEO activities. If you are the one who wants to enter in Digital Marketing Field then join Online Biz Digital School and get specialized in Digital Marketing and get a well paid job.
Definition
SEO stands for search engine optimization. SEO is a process in which we optimize web pages or websites to get a higher rank on the Search Engine Results Page (SERP).
Categories of SEO
1.White Hat SEO:
The term “white hat SEO” refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google. White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practise that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google.
Examples of white hat SEO include:
-Offering quality content and services
-Fast site loading times and mobile-friendliness
-Using descriptive, keyword-rich meta tags
-Making your site easy to navigate
2.Black hat SEO:
Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms and conditions. Any tactics that are considered deceitful or harmful for consumers are known Black hat SEO
Examples of black hat SEO include:
-Sneaky Redirects
-Cloaking
-Link Schemes
-Article Spinning
Techniques of SEO
1.ON Page SEO:
On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. It’s stuff that you have control over and can change on your own website. Before you attempt website optimization, take a look at our onsite SEO checklist”
Elements of On Page Optimization:
1. Valuable, unique, up-to-date, sharable and professional content
2. Page title and meta description
3. SEO-friendly content
4. SEO-friendly design and links
5. Fast loading page
2. OFF Page SEO:
Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. Off-page SEO is about everything that doesn’t happen directly on your website.
Elements of Off Page Optimization:
1. Link building
2. Image sharing
3. Video Sharing
4. Social bookmarkig
To improve your rankings and visibility you need to keep track and understand:
1.Emerging trends (e.g., voice search).
2.Algorithmic changes.
3.Technological advancements (e.g., machine learning).
4.Your audience (e.g., how they behave and what they want).
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